PsPrint Helps Reduce Your Marketing Costs

The following information is essential for any of our GWAP friends who own businesses or who are thinking of becoming business owners.

Let's begin...

Marketing is essential for the survival of any business, as it allows you to ascertain customer needs and produce products and service solutions that meet those needs, profitably.

It also facilities two-way communication between a business and its customers, so that businesses can continually incorporate customer feedback in the upgrade and servicing of present products and/or services, and in the design of new ones.

Although necessary, marketing and advertising are costly endeavors and can represent up to 40% of business's annual expenditures.

For many small and micro business, this cost is prohibitive, so they usually partner with another small business to co-market complementary products.

There is good news however, for small and micro business owners who want to further cut their marketing and advertising expenses:

There is a company that allows you to design, order and print your own marketing materials (e.g. business cards, flyers brochures, postcards and calendars) from the comfort and convenience of your own office, without  having to go to an ad agency or a print shop, to do so.

They also do this printing at a fraction of the cost that the above organizations would charge.

Who are they?

They are PSPrint- your online print shop and a leading printing company that prints business cards, stickers, postcards, and more.

Their Design IT tool and other ready-made templates, make designing a snap -  even a novice can produce professional graphic designs.

Additionally:

1) These tools allow you to complete your print jobs in minutes, versus hours, thus freeing you/your staff up to do other work-related activities. 

2) They will even mail your marketing materials to your customers for you, thus decreasing your distribution costs.

If you're just starting up, or in need of an image makeover and don't want to try their easy-to-use Design IT tool or templates, yourself, then PsPrint has in-house graphic designers who can design your logo, letterheads and newsletters for you.

...Which cuts down on your search and hiring costs for quality graphic designers, whilst giving your business the professional look that it will need to attract and retain loyal customers.

====================

The other things that I like about PsPrint are:

1)  All their printing is done on eco-friendly paper...thus protecting the environment when they degrade

2) Their website contains a catalog that is easy to use and which makes finding information a breeze

3) They tell you upfront, what their products and services will cost...and give you huge discounts (up to 60% off) on popular marketing materials, e.g. postcards, business cards, greeting cards and posters...thus ensuring that you won't burst your marketing budget in ordering these materials.

[Tip: Become a PsPrint VIP to get special deals and tips via email. (Further details can be found at the bottom, left-hand-side of their website)].

4) They offer you a free Sample Kit containing a variety of printed samples, a paper sample guide and other helpful information...thus allowing you to judge for yourself, the range and quality of printing they offer.

Which brings me to an important point:

When you complete their online form for the free Sample Kit, test to see how long the kit actually gets to you.

For if they get it to you within the slated time, you know you can begin the process of trusting them with your orders.

Then test them with sending materials to a small segment of your customers. If they deliver on time, then you know you can gradually upgrade to larger orders.

I always believe that if a company is great at small things, I can always trust them with larger things.

(E.g. since Christmas is just around the corner...it would be great to test their postcard printing service to order your Christmas postcards now, bearing in mind that if you order before November 30, 2009, you'll get 40% off!)

With all these benefits on offer, I'd highly recommend that you try their service to reduce your marketing and advertising costs. :)

A usual, when we recommend products and services to you, please comment below the relevant post, or email me, to let me know how the product and/or service is working out for you.

Thanks in advance!

I would like to thank PsPrint for sponsoring this post.

[The pictures used in this post are sample pictures of what a postcard (1st picture) and a brochure (2nd picture) from PsPrint, would look like].

Gillian