Even Tiger Woods is feeling some effect of the global economic crisis.
One of his sponsors, General Motors (GM), announced on Monday that they were ending their sponsorship of the prolific golfer.
The 9-year sponsorship deal was worth USD $10 million per year to Tiger and was slated to end, next year.
As part of the deal, Tiger took part in television commercials for the budget-priced range of cars - a source of mirth in some circles because Woods is reported to drive a Porsche. Ironically, during the nine years he has been promoting Buick its sale have reportedly fallen by 58% - more than any other GM brand. (Source: Article, "GM ends 9-year endorsement deal with Tiger Woods", by Tom Krisher, TheGuardian.co.uk)
General Motors, one of the "big 3" automakers in the US, has fallen on hard times.
According to Yahoo Finance:
"GM shares closed at 4.36 dollars on Friday, November 10,2008, down from more than 30 dollars a year ago.
The US automaker reported steep quarterly losses and warned it would run out of cash in the first half of next year and appealed to the US government for help to save it from collapse.
The company announced a third-quarter loss of 2.5 billion dollars and said it had burned through another 6.9 billion of cash during the three-month period."
This is compared to the $1.6 billion third-quarter loss it made in 2007.
According to The Guardian newspaper:
Senior managers from GM travelled to Washington DC last week to ask Congress for a $25 billion (£16.5bn) loan in order to stave off the possibility of bankruptcy, although a spokesman for the company said the decision to sever its links with Woods at this time was "purely coincidental".
He said: "This decision is the result of discussions that started earlier in the year and the timing of this agreement with these other activities is purely coincidental." Last week, Buick announced it was also ending its arrangement to provide courtesy cars for players and officials at PGA Tour events in the US.
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Tiger Woods earned USD $120 million last year from sponsorship deals, according to Golf Digest magazine.
In all, he has made approximately $1 billion over his years as a pro-golfer.
Gillian
Sources Include:
1) Article, "Try not to cry as Woods becomes credit crunch victim", by Lawrence Donegan, TheGuardian.co.uk, November 25, 2008
2) Article, "GM ends 9-year endorsement deal with Tiger Woods", by Tom Krisher, TheGuardian.co.uk, November 24,2008
3) Article, "GM shares plunge after analyst sees them hitting zero", Yahoo Finance News, November 10,2008
4) GM's Quarter3 Earnings Release, GM.com's Investor Relations Page, November 7,2008